Who is this strange yet familiar man living large on his Rocket Barstool?
Hailing from humble small-town Minnesota origins, Rocco, as he’s known to us all now, is fiercely independent and answers to no one. He loves his neighbor, hates taxes, craves speed and always carries his .45 Colt fully loaded in defense of The American Way.
Who knew he'd become a national icon, a true messenger of clarity in today’s uncertain times?
If you ride a fine Italian superbike called a Ducati, you become, as Ducati Motors calls their “clients”, a Ducatista. Likewise, when you buy a fun little precision-made Rocket Barstool®, you become an important part of the ROCKET lifestyle and family. You become a Rockatista, and Rocco is your spokesperson, your alter-ego, your throttle master. Rocco forever carries the torch of liberty, freedom and intensity amid a world often adrift in mediocrity and cluelessness. Rock on, Rocco!
The Big Lebowski (but don’t call him Dude, it’s Rocco, plain and simple.)
Pink Floyd (sometimes he's Comfortably Numb, but more often hyper-focused, tenacious and unrelenting.)
The Pursuit of Happiness (he still does not get I’m an Adult Now, though mostly by choice.)
Rage Against the Machine (the original Renegade of Funk if there ever was one.)
Molly Hatchet’s Flirtin’ With Disaster, though Ted Nugent’s Wango Tango is not far behind. And who are we kidding? Van Halen’s Beautiful Girls means the world to him too.
Faust by Johan Wolfgang von Goethe (hear him now and believe him later, this book is key to running the all the spineless turds out of Capitol Hill, Wall Street and more.)
Own the Barstool land speed record at the Bonneville Salt Flats.
You got it, Man's Best Friend. Just about any dog would do, thought the Springer Spaniel does a particularly good job of keeping up with him on his Rocket Barstool.
Oat sodas.
Who are they trying to kid? Our recent economic implosion brought on by the “banking crisis” is much simpler than our “leaders” are letting in on. Here’s the real deal (fair warning, it’s not Rated G), pure and simple.
Tiger. As ESPN’s Bill Simmons put it, your apology was B.S. And Rocco shuns all product marketers and advertisers who still lack the moral backbone to drop him like a bad habit. Can’t you have just a little honor and principle, people?
National Fatherhood Initiative, Boys to Men Mentoring Network, and the budding Lebowski Party.
School of Hard Knocks
Samuel Adams (“The liberties of our country, the freedom of our civil Constitution, are worth defending against all hazards: And it is our duty to defend them against all attacks.”)
Credo Elvem Ipsum Etiam Vivere (“I think Elvis is sill alive.”)
Rocco knows best. In the wind, his spirit is alive and well. Long live Rocco, and all those like him, from sea to shining sea!